New Order/ Joy Division has been a slow burner. Perhaps we didn’t go, brr-paw!! Mega worldwide success, woah we’ve done it let’s get a house in LA and a beach in Malibu, we didn’t hit the world like that. People perhaps learned about us through word of mouth. Y’know, New Order can play anywhere in the world. Maybe some college kid played it to his mate and they played it to their mates, and the whole thing grew organically. Until it covered the world.
— Bernard Sumner, Technique Collector’s Edition booklet.